Gaining positive coverage in newspapers, television and radio - or heading off negative stories - doesn’t just happen. It takes advance preparation and consistent efforts by CWA locals and officers. It’s sometimes hard work, but the benefits of developing an effective media operation are great.
A media program is the only way we can get our message to the public, effectively, and help build support for our issues, whether we’re in contract negotiations, fighting against layoffs or carrying out some of the civic projects that have earned CWA a reputation as “the community minded union.”
Click here to read the rest of "Working with the Media" (PDF, 24 pages).